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Vancouver, British Columbia, Canada -
Toronto, Ontario, Canada
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Recent projects
Social Media, Google Ads, SEO, and Marketing Content Dev & Research.
The main goal for this project is to help Lingobility with its Google marking, SEO, and Social Media needs.
Digital Marketing Internship
We would like students to help us with creating content, and marketing materials to promote our products digitally. Understanding and be aligned with our brand values, interests and team goals while working in numerous social media platforms and in a team oriented environment. At the end of the project students will deliver a complete digital marketing content calendar of two months of social media content in which includes platforms like Tiktok and Instagram. The curated content will include, descriptions, video/photo and hashtags, compelled with a marketing vision, goal and objectives.
Social Media Content Creation
We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We are a new jewelry brand selling affordable and trendy pieces on our website. Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Social Media Strategy
Our team is looking for a social media marketing wizard who can help us drive more traffic to our website. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization. A strategy document to outline: Social media strategy to increase the number of followers/likes and shares. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site and increase followers. Creating engaging content for prominent media websites: Instagram, Facebook, Twitter, YouTube Working with tools and programs such as Canva (We have a paid account).
Work experience
Communciations Coordinator
Mass Culture
Toronto, Ontario, Canada
June 2024 - December 2024
Led the design and creation of social media and website assets for evaluative thinking projects, enhancing the organization's digital presence and engagement with a combined follower base of over 3,000.
Developed and launched a comprehensive campaign for a new activity, collaborating with the Communications Working Group and other industry professionals to ensure a cohesive and effective strategy.
Managed and maintained Mass Cultureβs social media channels, newsletter, and arts research database, utilizing Google Suite and Miro for efficient coordination and content creation.
Produced and curated compelling content that aligns with Mass Culture's mission, driving engagement and increasing awareness of arts and culture research across Canada.
Participated in Working Group meetings, building connections with industry professionals and gaining insights to better understand organizational goals and strategies.
Adapted to new digital platforms, showcasing a willingness to learn and integrate alternative online tools to enhance communication and project management.
Communications and Marketing Assistant
Academic Advising and Career Centre (AA&CC)
Toronto, Ontario, Canada
September 2022 - April 2024
Led a branding pitch, identifying areas for improvement in account engagement, reach, and following on multiple platforms, proposing a major theme, and aesthetic, and creating brand guidelines to define and describe AA&CC.
Designed a variety of social media assets such as reels, posts, and stories, using Adobe Photoshop and Illustrator to promote events, fairs, and workshops conducted by AA&CC on platforms such as Facebook, LinkedIn, Twitter, and Instagram, and also created flyers and bulletin board assets using Adobe Photoshop, Indesign and Illustrator to promote the same events, fairs, and workshops.
Responsible for planning, designing and print, written as well as graphic content for the March 2023 and April 2023 Digital and Print newsletters promoting AA&CC events and workshops.
Photographed and edited pictures of people and objects at fairs, workshops, and events organized by AA&CC using Adobe Photoshop and Lightroom, and shared them on social media as standalone pictures or graphics.
Researched hashtags and wrote captions for relevant graphics, pre-scheduled them and monitored social media daily, responded to DMs, and increased engagement with similar organizations.