Interactive Product Landing Page

As a quickly growing company with new products on the market, we need an interactive webpage to act as a landing page for our products, informing and enticing consumers. We are a category disruptor that strives to be innovative and transparent and our consumers expect the same from our online presence! A successful product landing page would offer the following: · Integration into current Wordpress based website · Remain true to brand guidelines · Content displays each product currently available, while allowing for easy addition of new products · Drives customers to purchase · Be easily maintained and updated by company staff

Dataset Analysis for Sales Growth

Our company wants to better understand sales and product trends within our industry in order to inform our future product offerings. Using a comprehensive, multiyear raw dataset in Excel format, we hope to learn more about what options best suit the current market and consumer preferences. We would ask that participating student groups parse data provided to identify key market trends and opportunities. These may include developing sales projections and recommendations on what and how products should be marketed such as suggested pricing, packaging form and size, and more. We would ask a group of students to assist in producing a report that identifies data trends and makes actionable recommendations that may be applied to our go to market plan and product line opportunities.