SEO Enhancement for LaHave River Campground

LaHave River Campground seeks to increase its online visibility and attract more visitors by optimizing its website for search engines. The project aims to improve both local and national SEO to target potential campers in Nova Scotia and across Canada. Students will begin by conducting comprehensive keyword research to identify relevant search terms. They will then revise on-page SEO elements such as meta descriptions, title tags, and image alt texts to align with these keywords. The project will also involve restructuring website content to enhance user experience and search engine ranking. By focusing on these areas, the campground hopes to attract more local visitors and Canadian tourists searching for camping experiences.