New Media Marketing
MKTG 4212
This semester students working in small groups will apply their knowledge in marketing to helping your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge.The students will use marketing research, strategy, digital promotional tools and marketing best practices to create a report and presentation.
Digital Marketing Strategy Plan
MKTG 4207
Would your organization like to use digital tools to increase market share? Do you want a new or improved digital strategy? In this project, a team of 3-4 student-consultants will develop a goals-based digital marketing plan for your organization.