In an increasingly competitive consumer marketplace, decisions around adding new products and services are more important to a company’s success than ever. Students in the Marketing program at McMaster University’s Centre for Continuing Education will research and prepare a report for your company that recommends a new product or service and/or plans its launch.

Would you like a deeper understanding of how your competitors appeal to consumers & potential customers in your market – and how your offering(s) sits within the range of consumer appeals in this category? Gain insights from student research and analysis as teams identify/analyze the key consumer wants & needs that the offerings in your category meet, reveal how your competitors attract and keep customers, and propose how this knowledge can be used to build your business.

In the race for top talent, is your organization eager to find and assess high quality candidates? In this project, continuing education students in McMaster University’s Human Resources Management program will provide actionable recruitment and selection recommendations that you can apply to source talent for even the most difficult roles to hire.

In today’s era, many individuals and businesses benefit from having an online presence that helps with identity branding and/or to promote their services and products. In this project, students who are on their way to become professional front-end developers will design and develop a variety of web applications that help you satisfy your clients’ business needs. This course is part of the Frontend Development certificate program.