🦾Scalable Express.js & Cloud API Backend for a Smart Mobile Health App

The Well aware project aims to develop a health and wellness mobile application that empowers users to make informed product choices. With the health conscious consumer rate rising as it becomes a growing trend, sits at 50% of all consumers. This will allow this project to have a massive potential to be exposed to a big consumer group. Similar to other apps in this niche has reached 56 million users, which proves mass potential in this field. The app will utilize barcode scanning technology to identify household and personal care items and provide ratings based on their ingredient content whether if it is a risky ingredient and to be able to inform customers which products would best suit their needs (pregnancy safe, potential carcinogens ingredients, and etc). Similar niche to ' Think dirty ' app, will be expanding to other categories in the future. By leveraging a database of scientific information, the app will analyze ingredients and offer insights into their health impacts. The project will involve building a robust database to store ingredient data and implementing AI algorithms to generate accurate and personalized ratings for the backend or front end. The goal is to create an intuitive and user-friendly app that helps users understand the ingredient value of their personal item choices and make healthier decisions.

📱Gen Z-Driven Social Media Strategy for Health-Conscious Engagement

Project Goal for Social Media Marketing: The goal of our social media marketing campaign is to increase brand awareness, engage with health-conscious consumers, and drive app downloads by showcasing the benefits of our product scanning app. We aim to build a strong online community through educational content about healthier personal product choices, transparency in consumers product ingredients, and affordability. Expectations: Develop and share educational content around healthier choices in which personal products they choose as well as ingredient transparency and affordability. Distinguish the appropriate target audience and create humorous unconventional content appropriate for gen z. Deep understanding of gen z subculture and memes. Open communication and willingness to learn and improve Create visually engaging posts, including infographics, videos, and app demos. Post consistently across platforms like Instagram, Facebook, and TikTok. Engage with followers through direct responses, comments, and polls. Foster community interaction by encouraging user-generated content and feedback. Promote app features and updates in a way that adds value to followers' health and lifestyle. Build partnerships with influencers or organizations aligned with health-conscious living. Measure success based on engagement, follower growth, and app download activity. Communicate with viewers in comments Learn about what times to post are best Proper utilization of keywords, tags, duration of video works best