Awareness Campaign Plan - Specific/General

Our organization is passionate about promoting social causes, particularly violence against women and gender based violence. We ​​want to increase awareness about the prevalence of intimate partner violence, family violence and sexual violence. We would like to work with students to design a campaign that raises awareness and encourages changes in attitudes / behaviours. In collaboration with key contacts at our organization, students will design and carry out a campaign strategy around this topic. This will involve several different steps for the students, including: Familiarizing themselves with the social cause, our mission and goals. Identifying groups that the campaign will target. Identifying ideal outcomes and key performance indicators (KPIs). Identifying potential sponsors and partners who can support our campaign. Creating a promotion and marketing plan for general awareness and for our May provincial educational campaign throughout the province. Ideally we would like someone who is a woman, or identifies as a woman and/or has training through a feminist lens and/or trauma informed training. Bonus steps in the process would also include: Assisting in the development of leaflets, posters, videos, for the event and / or brochures and website ideas for future reference.